Lori Parrish is a Certified Life and Leadership Coach with a specialty in Conversational Intelligence®. She is working to change the world, one conversation at a time.


Lori’s mission is to empower individuals and teams to maximize their influence and elevate their impact by engaging in positive, productive, and powerful conversations which will ultimately deepen trust and enhance relationships at work and at home. Prior to starting her own business, Lori worked for 20 years in Education as a teacher, school and district administrator. Lori worked for 10 years in the field of Crisis Intervention/Behavioral Health with a national crisis hotline and in the intake department of a psychiatric hospital in Chicago.


In addition to coaching and consulting, Lori is an alum of Leadership Greater McHenry County, a member of the McHenry County Board, an adjunct professor at Aurora University at their Woodstock Campus, and she’s involved in Willow Crystal Lake. Married to her husband Rob, of 25 years. Their son Casey attends UW Whitewater.  Throughout her career, Lori’s focus has always been about helping others and she is excited to help others grow and learn how to maximize their potential in life through coaching. 


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Contact Me

parrishcoaching22@gmail.com  |  Tel: 815.790.4020

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